Receive Rewards for Simply Being a Good Customer
Yup - you heard that right. Quite literally as easy as showing up, our rewards program helps show our appreciation for you, our customer. Easily rack up star points for things you're probably already doing, such as:
- Signing up for paperless billing
- Enrolling in autopay
- Making payments on time
- Conserving energy when you're supposed to
- Referring a friend to your energy company
- And more!
Why Choose Us as Your Texas Electricity Provider
Electricity in Texas can be confusing. We decided to create something different that actually makes a difference and provides a better, easier and greener way for you to get your power in Texas.
- We're a no-bull bunch of folks, and we ain't afraid to call things like they are and show you that there are better options out there.
- Our love language is gift-giving, so why not celebrate you with rewards for simply being a good customer?
- As Texans ourselves, we know how to treat people right: We treat them how we want to be treated. Our customer service is unrivaled, and you'll always speak to a fellow Texan.
- We're a big believer in green energy, which is why all of our plans are powered by 100% Texas wind and solar.

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Starter rate is good for your first billing cycle. After your first billing cycle, you will be moved to our RepCo Monthly plan and rate available at that time.
Understanding Your Rolloff Variable Rates
Check out this handy guide to help you estimate your rates with the Rolloff Variable plan.
Average Monthly Use: | 500kWh | 1,000kWh | 2,000kWh |
Average price per kWh: | 16.6 ¢ | 15.6 ¢ | 15.1 ¢ |